A new app lets you test your style wisdom. Plus: the latest in beards and moustaches.
Test your knowledge of the fashion industry (example: Who created the Rock & Republic denim label?) with this new game, priced at $0.99, that can be played alone or with multiple players.
Beards & Moustache Inspiration
While moustaches even appeared on women this season (Vivienne Westwood), they remain one of the easiest ways for guys to update their style. This new app ($0.99) gives you a wide range of looks and inspirations.
The publication has launched an app for its Jay-Z issue, featuring an exhaustive feature on the hip hop and fashion mogul as well as interviews with director Tim Burton and actress Ashley Greene. Costs $1.99.
Bridal Spring 2010
Planning a spring wedding? This application has more than 500 bridal dresses for the season. Its makers are planning updates for winter, too.
DENIM DEPARTMENT by BlackBook
Lifestyle bible BlackBook has compiled a selection of the hottest denim collections, stores, and discounts. For the moment, this app is only available to New York and Los Angeles shoppers.
The Official Kim Kardashian Application
After blogging and twittering, fashion's favorite love/hate celebrity - apart from Lady Gaga, of course - is now also sharing her wisdom on beauty and fashion via the iPhone.
The updated app lets you create a virtual wardrobe on your iPhone, taking pictures of your clothes and mixing them with those selected by the magazine's editors.
Marc by Marc Jacobs Spring/Summer 2010 Miss Marc Clock
A drawn doll inspired by the designer's most recent collection lets you read the time in style.
Quilting for Beginners
The crafting craze continues: following knitting and sewing, this quilting app ($0.99) gives you selected video tutorials from YouTube with easy step-by-step instructions.
The UK-based clothing brand's iPhone app comes with a store finder, daily stock updates and customizable alerts, styled outfit inspiration and a newsletter with special offers and promotions.
The update of the sneaker brand's customizing app features Photo iD, a tool that lets you match your shoes' colors to any photo taken with your iPhone, meaning perfect matching to your outfit, your room or whatever you fancy.
The Shoe Salon
New York department store Bergdorf Goodman's application has launched a full frontal attack on your wallet, giving you one shoe per day that can be shopped directly from your phone. Available to US customers only.
Nails are the ultimate fashion accessory this spring, so it's no wonder that specialist OPI has released its iPhone app. Working closely together with fans of the brand using social networking media, OPI lets you 'try out' all nail polish colors on the phone with this first version. Updates are already in the making.
The luxe label has launched a new application that can also be accessed online: the re-interpretation of a slot machine gives you three new gift ideas, sorted by accessory category, each time you spin the wheel.
The denim label's first iPhone app gives you special discounts on its collections and finds the Miss Sixty store that's closest to you. Plus: outfit inspiration, behind-the-scenes videos and an online magazine.
Sports Illustrated Swimsuit 2010
Gentlemen rejoice: find photos and videos of all models participating in the magazine's most-anticipated issue of the year in this app, including cover star Brooklyn Decker, her forerunner Bar Refaeli, and many more.
According to the magazine, the application was conceived together with artist Richard Prince as a complement to the much-anticipated spring/summer issue, but will also give readers access to new videos, photos, and thepop.com thereafter. Highlights of the app include a tool that lets you place the issue's star, Abbey Lee Kershaw, into any picture taken with your phone, which you can then share on POP's website.
Create friendship bracelets
The title sort of gives it away: this new app brings you easy-to-follow instructions for friendship bracelets in all sorts of patterns. Costs $0.99.
Fashion Network Original
Covering the shows in all major fashion capitals, FNO has lots of interesting info but - contrary to what its name suggests - doesn't add anything new to the pool of fashion week apps, pioneered by the likes of style.com.
Shop View - London
Oxford Street in the heart of London is Europe's busiest shopping mile, and finding your way around all the stores and special offers might seem daunting to many. Enter Shop View: the $1.99 app gives you a 3D tour of the local shops plus links to their websites and Twitter feeds of special sales.Reuse content