New fashion label relies on web community to design clothes

Beta Fashion, dubbed by its owner as the "first online fashion label whose collections are entirely based on designs submitted by members of its community," has launched October 21, ready to take on the big labels of this world.

Led by Joseph Nigoghossian, a graduate of the well-respected Central St Martins fashion college in London, the new brand's aspirations are high, claiming to achieve no less than the "democratization of fashion," "just as Banksy (the UK graffiti artist that now exhibits at leading art galleries) took on the established world of art."

Here's how it works: designers submit their ideas and, if they withstand judging by the label's professionals as well as the site's web community, have them produced and sold in limited editions at Beta Fashion's online store.

Apart from gaining exposure, designers can enter the newly launched brand's competitions, following specific briefs, and win cash prizes. The contest panel also consists of the site's members, who Beta says are designers, buyers and other "fashion conscious individuals," with everyone being able to vote on what he or she would like to shop.

The site's goal, according to its founder, is to become a "leading creative force in the industry, challenging the very way fashion is conceptualized, created, and consumed." The so-called democratization of fashion has already been resounding throughout the land, however, with designers opening up their fashion shows to the public and creating wallet-friendly collections for the high street.

Prices of items currently featured on Beta Fashion range from £35 to £140 (around €38 to €155). The site ships within the UK, Europe and North America for the moment.

Site: www.betafashion.com

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Systems and Network Support Analyst

    £26000 - £32000 per annum: Recruitment Genius: Our client is a rapidly expandi...

    Recruitment Genius: IT Systems Support Analyst

    £20000 - £26000 per annum: Recruitment Genius: Our client is a rapidly expandi...

    Recruitment Genius: Business Travel Consultant

    £20000 - £26000 per annum: Recruitment Genius: With offices in London, Manches...

    Recruitment Genius: Stock Broker / Trainee Broker / Closer - OTE £250,000

    £30000 - £250000 per annum: Recruitment Genius: Stock Broker/ Trainee FX, Stoc...

    Day In a Page

    Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

    ‘Can we really just turn away?’

    Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
    Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

    Nine of Syria and Iraq's 10 world heritage sites are in danger...

    ... and not just because of Isis vandalism
    Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

    Girl on a Plane

    An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent
    Markus Persson: If being that rich is so bad, why not just give it all away?

    That's a bit rich

    The billionaire inventor of computer game Minecraft says he is bored, lonely and isolated by his vast wealth. If it’s that bad, says Simon Kelner, why not just give it all away?
    Euro 2016: Chris Coleman on course to end half a century of hurt for Wales

    Coleman on course to end half a century of hurt for Wales

    Wales last qualified for major tournament in 1958 but after several near misses the current crop can book place at Euro 2016 and end all the indifference
    Rugby World Cup 2015: The tournament's forgotten XV

    Forgotten XV of the rugby World Cup

    Now the squads are out, Chris Hewett picks a side of stars who missed the cut
    A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

    Britain's Atlantis

    Scientific study beneath North Sea could revolutionise how we see the past
    The Queen has 'done and said nothing that anybody will remember,' says Starkey

    The Queen has 'done and said nothing that anybody will remember'

    David Starkey's assessment
    Oliver Sacks said his life has been 'an enormous privilege and adventure'

    'An enormous privilege and adventure'

    Oliver Sacks writing about his life
    'Gibraltar is British, and it is going to stay British forever'

    'Gibraltar is British, and it is going to stay British forever'

    The Rock's Chief Minister hits back at Spanish government's 'lies'
    Britain is still addicted to 'dirty coal'

    Britain still addicted to 'dirty' coal

    Biggest energy suppliers are more dependent on fossil fuel than a decade ago
    Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

    Orthorexia nervosa

    How becoming obsessed with healthy eating can lead to malnutrition
    Lady Chatterley is not obscene, says TV director

    Lady Chatterley’s Lover

    Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
    Farmers in tropical forests are training ants to kill off bigger pests

    Set a pest to catch a pest

    Farmers in tropical forests are training ants to kill off bigger pests