Raising awareness for animal rights goes hand in hand with helping the homeless during winter, thanks to the Christmas campaign of animal rights organisation Peta in collaboration with Liberty of London.
This year the animal rights campaigner has teamed up with the London department store to collect and donate real-fur coats to the homeless who face below degrees on the streets.
Liberty has a long standing policy against selling fur and has already received dozens of donated fur coats for the initiative.
Peta director Mimi Bekhechi told British Vogue: "Thanks to dozens of donors who dumped their furs in favour of kindness, Peta is able to send a vital message about having compassion for animals this winter - and that only people desperately lacking basic necessity have any excuse to wear fur.
Peta campaigns in pictures
Peta campaigns in pictures
1/12 Peta campaigns in pictures
Anti-fur protestors from Peta are seen on the runway at the Julien MacDonald fashion show as part of London Fashion Week in September 2006
MJ Kim/Getty Images
2/12 Peta campaigns in pictures
The poster from the animal rights group PETA
3/12 Peta campaigns in pictures
Animals on the mind: Staunch PETA supporter Morrissey casually poses with a cat on his head for one particularly literal campaign
4/12 Peta campaigns in pictures
Helen Flanagan poses beside a poster featuring her wearing reptile skin, to promote a PETA campaign, in Covent Garden
5/12 Peta campaigns in pictures
Skin trade: PETA protests against Canadian seal hunting
AFP / GETTY IMAGES
6/12 Peta campaigns in pictures
A member of the 'Taiji Dolphin Action Group' curls up on a sheet depicting the Japanese flag, during a protest against the killing of dolphins
7/12 Peta campaigns in pictures
Supporters of People for the Ethical Treatment of Animals (PETA) gather to lie in a heap in Trafalgar Square to raise awareness on World Vegan Day
8/12 Peta campaigns in pictures
9/12 Peta campaigns in pictures
Ingrid Newkirk outside Fortnum & Mason with a bloodied mouth and feeding tube
10/12 Peta campaigns in pictures
A member of the association 'People for the Ethical Treatment of Animals' (Peta) demonstrates to denounce the way birds' livers are fatten during the foie gras production
11/12 Peta campaigns in pictures
Peta's leader protesting against fur in Paris in 2006
12/12 Peta campaigns in pictures
Protesting against Canadian seal hunting
"We're calling on kind people to keep the homeless in their hearts this Christmas and to show compassion for animals at the same time by donating any real fur items to those in need."
Last year Liberty staged the same initiative, which saw more than 15,000 coats donated to Peta and London’s annual coat collection campaign Wrap Up London. For 2014 the luxury department store hopes to be able to collect even more for those in need.
Talking about the reasons behind the campaign, a spokesperson for Peta told The Independent: "Sadly, we can't bring these animals back to life or reverse the violent ways in which they died. However, we can make compassionate fashion choices today that will spare the lives of countless more animals by always opting for faux fur and other animal-free clothing and accessories."
To make the campaign even more attractive to the public, celebrities such as Mariah Carey, Kim Cattrall and Debbie Harry have donated their animal-skin coats to animal rights organisations.
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