The animal rights organisation teams up with the London department store to donate real fur coats to those in need

Raising awareness for animal rights goes hand in hand with helping the homeless during winter, thanks to the Christmas campaign of animal rights organisation Peta in collaboration with Liberty of London.

This year the animal rights campaigner has teamed up with the London department store to collect and donate real-fur coats to the homeless who face below degrees on the streets.

Liberty has a long standing policy against selling fur and has already received dozens of donated fur coats for the initiative.

Peta director Mimi Bekhechi told British Vogue: "Thanks to dozens of donors who dumped their furs in favour of kindness, Peta is able to send a vital message about having compassion for animals this winter - and that only people desperately lacking basic necessity have any excuse to wear fur.

"We're calling on kind people to keep the homeless in their hearts this Christmas and to show compassion for animals at the same time by donating any real fur items to those in need."

Last year Liberty staged the same initiative, which saw more than 15,000 coats donated to Peta and London’s annual coat collection campaign Wrap Up London. For 2014 the luxury department store hopes to be able to collect even more for those in need.

Talking about the reasons behind the campaign, a spokesperson for Peta told The Independent: "Sadly, we can't bring these animals back to life or reverse the violent ways in which they died. However, we can make compassionate fashion choices today that will spare the lives of countless more animals by always opting for faux fur and other animal-free clothing and accessories."


To make the campaign even more attractive to the public, celebrities such as Mariah Carey, Kim Cattrall and Debbie Harry have donated their animal-skin coats to animal rights organisations.

Click here to donate your fur coat.