But the test case was mega-advertiser Chanel, also designed by Lagerfeld. "Start on time, or we'll walk", JJB had allegedly told Karl. "Walk and we will withdraw all our advertising (worth hundreds of thousands) from your magazine," she was allegedly told in return. The show started just eight seconds before deadline.
Meanwhile, other designers blamed tardy journalists. Pierre Berg, the power behind the throne of Yves Saint Laurent, was waiting for no one. "We will start the show at 11 o'clock precisely" (as stated on the invitation), he told the audience who had turned up ahead of time. Those banking on the 30 minute leeway were caught out. Janie Samet, fashion editor for Le Figaro and one of the most powerful journalists in France, was seen scurrying to her seat just as evening wear, marking the half-way point of the show, appeared.Reuse content