The tennis star has been announced as the new global ambassador for the US brand.

Rafael Nadal is better known for his skills on the tennis court than his modelling abilities in front of a camera, but a new campaign for US retailer Tommy Hilfiger might just change that.

A series of new campaign images released today show Nadal posing in nothing but his smalls in his new role as Tommy Hilfiger's global brand ambassador.

Nadal will front autumn/winter campaigns for the underwear and tailoring divisions of the brand as well as the new fragrance TH Bold.

A racy new ad which shows Nadal stripping off in a locker room has also been released to celebrate the collaboration.

"Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continually inspired by his dedication and passion for his sport,” said Tommy Hilfiger.


“Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”

This isn't Nadal's first foray infront of the camera, the tennis player previously fronted a campaign for Emporio Armani which also made the most of his (ahem) athletic physique.