Denim brand G-Star has launched an online competition for budding journalists to report live from the upcoming New York Fashion Week, February 11-18.

Using their favorite social media site, users can connect via Flickr, YouTube, Facebook or Twitter in order to sign up for the contest.

Depending on what platform they choose, applicants are asked to submit their best denim look via Facebook, their best Flickr picture or YouTube video, or enter their Twitter blog profile for a chance to be flown to New York, attend the fashion shows and after parties and get their experiences published in real time.

Submissions deadline is February 1, with the winners of each category to be announced three days later. All videos, tweets, and pictures will be streamed live on

Women's prêt-à-porter season kicks off with New York fashion week on February 11, followed by the less commercial but more cutting-edge London fashion week starting February 19. Milan's well-established, luxury-focused event opens February 24, and the industry's epicenter Paris will be wrapping things up from March 3.