Sportswear tops luxury on Facebook
Tuesday 16 February 2010
A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands such as Nike and Adidas in comparison to luxe brands including Burberry and Gucci.
The top five of Stylophane's Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), with Swedish fast fashion retailer H&M - in third place - being the only exception.
It is not until spot six that high-fashion labels are mentioned, with social media forerunner Burberry leading the pack, followed by Chanel (8) and Gucci (9). Cult sunglasses manufacturer Ray-Ban - the only top ten brand not to produce shoes - makes it to seventh place, and all-American brand Ralph Lauren, arguably also more sportswear than luxury, brings up the rear.
Here is Stylophane's list of most-followed fashion brands on Facebook:
1) Adidas (2,363,608 fans)
2) Nike (1,860,085 fans)
3) H&M (1,596,851 fans)
4) Puma (1,397,867)
5) Lacoste (1,226,680 fans)
6) Burberry (847,408 fans)
7) Ray-Ban (786,443 fans)
8) Chanel (637,520 fans)
9) Gucci (566,775 fans)
10) Ralph Lauren (561,395 fans)
Divided into four categories (Platinum: more than 100,000 fans, Gold: 10,000 - 100,000, Silver: 1,000 - 10,000, Bronze: 10 - 1,000), Stylophane's rankings are updated daily (and expressed in graphs), and new brands can be added upon request.
Life & Style blogs
A daily walk 'can add seven years to your life'
Your best friend as a teenager can determine how healthy you are as an adult
iPhone 6s and 6s Plus battery capacity will be weaker than predecessors, Apple leaks suggest
Pansexual: What is it - and when did the term gain popularity?
What do the emojis on Snapchat mean?
- 1 Kermit the Frog has a new girlfriend named Denise
- 2 The excuses your boss is most likely to believe when you call in sick
- 3 Moscow voted the world's unfriendliest city
- 4 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 5 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
£17100 - £20900 per annum: Recruitment Genius: One of the North West's leading...
£19000 - £25000 per annum: Recruitment Genius: This is a fantastic opportunity...
£15000 per annum: Recruitment Genius: This is an exciting opportunity to join ...
£14000 - £16000 per annum: Recruitment Genius: This company was established in...