A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands such as Nike and Adidas in comparison to luxe brands including Burberry and Gucci.

The top five of Stylophane's Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), with Swedish fast fashion retailer H&M - in third place - being the only exception.

It is not until spot six that high-fashion labels are mentioned, with social media forerunner Burberry leading the pack, followed by Chanel (8) and Gucci (9). Cult sunglasses manufacturer Ray-Ban - the only top ten brand not to produce shoes - makes it to seventh place, and all-American brand Ralph Lauren, arguably also more sportswear than luxury, brings up the rear.

Here is Stylophane's list of most-followed fashion brands on Facebook:

1) Adidas (2,363,608 fans)
2) Nike (1,860,085 fans)
3) H&M (1,596,851 fans)
4) Puma (1,397,867)
5) Lacoste (1,226,680 fans)
6) Burberry (847,408 fans)
7) Ray-Ban (786,443 fans)
8) Chanel (637,520 fans)
9) Gucci (566,775 fans)
10) Ralph Lauren (561,395 fans)

Divided into four categories (Platinum: more than 100,000 fans, Gold: 10,000 - 100,000, Silver: 1,000 - 10,000, Bronze: 10 - 1,000), Stylophane's rankings are updated daily (and expressed in graphs), and new brands can be added upon request.