Gossip Girl's youngest actress Taylor Momsen has been tapped for the latest ads of UK retailer New Look.

Following in the footsteps of fellow 'it girls' Pixie Geldof, Alexa Chung, and Agyness Deyn, Momsen's gig for New Look marks her first major fashion campaign.

According to the brand, the new collection embodies the starlet's style described as "very blonde with smoking eyes, pale...and rock'n'roll" - 16-year-old Taylor Momsen is also the singer of her own band, The Pretty Reckless.

It seems as if Momsen is turning into a next-generation Avril Lavigne - even the marketing strategy of launching an 'edgy' fragrance has not been left out: Momsen's Love Rocks for lingerie label Victoria's Secret premiered two weeks ago (Lavigne's Black Star went on sale last summer).