It's the dress colour that has divided the internet into two camps black and blue or gold and white.
First posted onto a blog before being given a global audience courtesy of a social media frenzy.
#Thedress colour has sparked fierce debate with people seeing it either as black and blue or in gold and white.
But we can reveal the dress which is by British brand Roman Originals is actually black and blue.
Although it's available in numerous colour ways, none of those are gold and white.
If you want to see the design up close and personal it's available for purchase online and retails for £50.
The brand shared an image of the dress on Twitter this morning revealing its real colour:
The image originates from a mother of the bride who took an image of the dress to send to her daughter who couldn't agree its colour.
The photo was posted onto tumblr by Caitlin McNeill before Buzzfeed sent the debate viral.
McNeil posted the image of the dress on her tumblr account:
“Guys please help me — is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the f*** out.”
The dress has captured the attention of the internet with celebrities including Taylor Swift, Julianne Moore and Kim Kardashian weighing in on the debate. The explanation for the differing colour perspectives of the dress has been explained by Bevil Conway, a neuroscientist who spoke to Wired.
“What’s happening here is your visual system is looking at this thing, and you’re trying to discount the chromatic bias of the daylight axis.”
“So people either discount the blue side, in which case they end up seeing white and gold, or discount the gold side, in which case they end up with blue and black.”
1/4 These aren't moving either
The effect comes from much the same place
2/4 And neither is this
Yep, this is also a still image
3/4 These circles aren't moving
The trick comes from the way that our brains scan images over and over
4/4 There's only two colours in this picture
The effect comes from the way that the brain receives different parts of the image at different times
I don't understand this odd dress debate and I feel like it's a trick somehow. I'm confused and scared. PS it's OBVIOUSLY BLUE AND BLACK— Taylor Swift (@taylorswift13) February 27, 2015
What color is that dress? I see white & gold. Kanye sees black & blue, who is color blind?— Kim Kardashian West (@KimKardashian) February 27, 2015