Former online shopping portal eLuxury, which closed in 2009, has been transformed into a web magazine called Nowness.

According to the site's owner, French luxe conglomerate LVMH (Louis Vuitton Moët Hennessy), Nowness will be covering the fields of fashion, art, design, culture, travel, beauty, food and wine, music, and entertainment.

In the run-up to its proper launch, the new web destination is running a special story each day, including sneak peeks behind the scenes at Dior or recent New Generation winner Peter Pilotto. Their coverage can already be followed on Twitter, Facebook, and via RSS.

eLuxury had announced its closure in early 2009, which is believed to have been caused by many design brands developing their own e-commerce sites.