The O2 Arena plans to host a designer outlet which will rival Bicester Village

Could the London-based venue become the new luxury shopping destination?

The owners of The O2 in Greenwich plan to open a designer outlet centre, which would rival the Duchess of Cambridge's favourite shopping destination, Bicester Village in Oxfordshire.

Land Securities, the UK’s biggest property company, have reportedly signed up for six months of negotiations over the project and it is set to partner with The O2 Arena to create a shopping experience on the venue’s ground floor and upper balcony of its south-east section.

The property giant and the American-owned AEG Europe hope to attract the world’s most powerful and biggest luxury fashion houses such as Dior, Dolce & Gabbana, Louis Vuitton and Prada.

If the agreement is reached, the shopping centre is set to have over 100 luxury discount stores that, like Bicester Village, would offer designer collections at discounts of up to 60 per cent.

Brands at the Oxfordshire luxury shopping destination are understood to have signed an exclusivity agreement preventing them from opening any other outlet store with a certain distance of the complex. But according to the report, the London-based venue falls outside this zone.

Alistair Wood, senior vice president of real estate and development for AEG, said: “We are strongly of the view that a well-executed and positioned designer outlet village could drive the huge success enjoyed to date at the O2.

“We welcome Land Securities as our potential partner, who we believe to be an ideal match in terms of track record and skill set.”

Formerly known as the Millennium Dome, the O2 saw a record-breaking year in 2013 with more than nine million visitors who flocked to the arena watch Fleetwood Mac, One Direction and Beyoncé's performances. With this plan, the London-based venue plans to develop unused space and bring in more activity at daytime.

Bicester Village is home to 130 outlets of brands such as Armani, Burberry, Dior, Jimmy Choo and Ralph Lauren.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Guru Careers: Tax Manager / Accountant

    £35 - £50k DOE: Guru Careers: A Tax Manager / Accountant (ACA / CA / CTA) is n...

    Recruitment Genius: Telesales / Business Development B2B - Year 1 OTE £25,000

    £17000 - £25000 per annum: Recruitment Genius: Several opportunities to join t...

    Recruitment Genius: Systems Administrator

    £20000 - £30000 per annum: Recruitment Genius: Working in a small, busy team s...

    Recruitment Genius: 2nd / 3rd Line IT Field Engineer

    £26000 - £30000 per annum: Recruitment Genius: This award winning IT Support c...

    Day In a Page

    A Very British Coup, part two: New novel in pipeline as Jeremy Corbyn's rise inspires sequel

    A Very British Coup, part two

    New novel in pipeline as Jeremy Corbyn's rise inspires sequel
    Philae lander data show comets could have brought 'building blocks of life' to Earth

    Philae lander data show comets could have brought 'building blocks of life' to Earth

    Icy dust layer holds organic compounds similar to those found in living organisms
    What turns someone into a conspiracy theorist? Study to look at why some are more 'receptive' to such theories

    What turns someone into a conspiracy theorist?

    Study to look at why some are more 'receptive' to such theories
    Chinese web dissenters using coded language to dodge censorship filters and vent frustration at government

    Are you a 50-center?

    Decoding the Chinese web dissenters
    The Beatles film Help, released 50 years ago, signalled the birth of the 'metrosexual' man

    Help signalled birth of 'metrosexual' man

    The Beatles' moptop haircuts and dandified fashion introduced a new style for the modern Englishman, says Martin King
    Hollywood's new diet: Has LA stolen New York's crown as the ultimate foodie trend-setter?

    Hollywood's new diet trends

    Has LA stolen New York's crown as the ultimate foodie trend-setter?
    6 best recipe files

    6 best recipe files

    Get organised like a Bake Off champion and put all your show-stopping recipes in one place
    Ashes 2015: Steven Finn goes from being unselectable to simply unplayable

    Finn goes from being unselectable to simply unplayable

    Middlesex bowler claims Ashes hat-trick of Clarke, Voges and Marsh
    Mullah Omar, creator of the Taliban, is dead... for the fourth time

    Mullah Omar, creator of the Taliban, is dead... again

    I was once told that intelligence services declare their enemies dead to provoke them into popping up their heads and revealing their location, says Robert Fisk
    Margaret Attwood on climate change: 'Time is running out for our fragile, Goldilocks planet'

    Margaret Atwood on climate change

    The author looks back on what she wrote about oil in 2009, and reflects on how the conversation has changed in a mere six years
    New Dr Seuss manuscript discovered: What Pet Should I Get? goes on sale this week

    New Dr Seuss manuscript discovered

    What Pet Should I Get? goes on sale this week
    Oculus Rift and the lonely cartoon hedgehog who could become the first ever virtual reality movie star

    The cartoon hedgehog leading the way into a whole new reality

    Virtual reality is the 'next chapter' of entertainment. Tim Walker gives it a try
    Ants have unique ability to switch between individual and collective action, says study

    Secrets of ants' teamwork revealed

    The insects have an almost unique ability to switch between individual and collective action
    Donovan interview: The singer is releasing a greatest hits album to mark his 50th year in folk

    Donovan marks his 50th year in folk

    The singer tells Nick Duerden about receiving death threats, why the world is 'mentally ill', and how he can write a song about anything, from ecology to crumpets
    Let's Race simulator: Ultra-realistic technology recreates thrill of the Formula One circuit

    Simulator recreates thrill of F1 circuit

    Rory Buckeridge gets behind the wheel and explains how it works