The O2 Arena plans to host a designer outlet which will rival Bicester Village
Could the London-based venue become the new luxury shopping destination?
Linda Sharkey has been an online journalist at The Independent since 2011. She is involved in different areas across the website and is currently the editor of our latest tool, Independent Plus. As the fashionista of the team, she looks after our Fashion section. Linda also shares her style on her pesonal blog www.fashioninsideout.co.uk
Monday 06 January 2014
The owners of The O2 in Greenwich plan to open a designer outlet centre, which would rival the Duchess of Cambridge's favourite shopping destination, Bicester Village in Oxfordshire.
Land Securities, the UK’s biggest property company, have reportedly signed up for six months of negotiations over the project and it is set to partner with The O2 Arena to create a shopping experience on the venue’s ground floor and upper balcony of its south-east section.
The property giant and the American-owned AEG Europe hope to attract the world’s most powerful and biggest luxury fashion houses such as Dior, Dolce & Gabbana, Louis Vuitton and Prada.
If the agreement is reached, the shopping centre is set to have over 100 luxury discount stores that, like Bicester Village, would offer designer collections at discounts of up to 60 per cent.
Brands at the Oxfordshire luxury shopping destination are understood to have signed an exclusivity agreement preventing them from opening any other outlet store with a certain distance of the complex. But according to the report, the London-based venue falls outside this zone.
Alistair Wood, senior vice president of real estate and development for AEG, said: “We are strongly of the view that a well-executed and positioned designer outlet village could drive the huge success enjoyed to date at the O2.
“We welcome Land Securities as our potential partner, who we believe to be an ideal match in terms of track record and skill set.”
Formerly known as the Millennium Dome, the O2 saw a record-breaking year in 2013 with more than nine million visitors who flocked to the arena watch Fleetwood Mac, One Direction and Beyoncé's performances. With this plan, the London-based venue plans to develop unused space and bring in more activity at daytime.
Bicester Village is home to 130 outlets of brands such as Armani, Burberry, Dior, Jimmy Choo and Ralph Lauren.
Life & Style blogs
Charlie Charlie Challenge: everyone on the internet thinks it’s a marketing stunt, but it probably isn’t
Cher shows that ageing beauty will always be more classy than all that booty
Woman jailed for making 'loud sex noises'
What do the emojis on Snapchat mean?
iPhone 'effective power' text: how to be safe from iOS bug that lets people crash your phone
- 1 Man on naked bike ride gets ejected after becoming aroused
- 2 Fifa corruption: Europe plots to stage an 'alternative World Cup' in place of Russia 2018
- 3 How much sex should I be having?
- 4 Jaden Smith wears gender fluid dress to high school prom with Hunger Games actress
- 5 Betting company 'refuse to pay' after student wins £1,000 from 50p bet on Roger Federer
£26000 - £35000 per annum: Recruitment Genius: A luxury beauty house with a nu...
£8 per hour: Recruitment Genius: This company are currently recruiting new exp...
£25000 - £28000 per annum: Recruitment Genius: This award winning Property Man...
£20000 - £25000 per annum: Recruitment Genius: A fantastic opportunity has ari...