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Did you know that the UK has the highest rate of breast cancer in the world, (26,000 new cases are diagnosed each year) and one of the worst survival rates (16,000 women die per year)?

There are many arguments over the reasons for these alarming statistics, but everyone agrees on one thing: we need to do more to raise public awareness on the disease, its detection and treatment.

Yesterday saw the launch of a new campaign to do just that. "Fashion Targets Breast Cancer" has been endorsed by designers across the country - from Tanya Sarne of Ghost, to Lucille Lewin, the co-owner and buyer for the Whistles chain.

The two women, along with 109 others, feature in this months Vogue wearing the Target T-shirt pictured left on Yasmin LeBon. The T-shirt is available from high-street stores such as Dorothy Perkins, Richards, Warehouse and Kookai.

Also on sale is the Breast Health Handbook (available from WH Smith and leading bookstores), which has been compiled by Caryn Franklin, (of Clothes Show fame) and Georgina Goodman. It features articles by experts on all aspects of dealing with the disease, from advice on self-examination to recovery after surgery.

All proceeds from T-shirt and book sales go to the breast cancer charity Breakthrough, which hopes to set up the country's first research centre dedicated solely to the study of breast cancer.

Call the Fashion Targets Breast Cancer hotline on 0990 11 22 26 for your local stockist. The T-shirt costs pounds 8.99 and the book pounds 4.99.