French luxe brand Chanel has announced October 19 that France's former favorite lolita will be the face of one of its latest beauty products.

Starting next year, the singer and actress will appear in the international ads for Chanel's new Rouge Coco lipstick line.

Chanel said in a statement that she had been chosen to represent the brand due to her "modern elegance, boldness of character and power of emotion."

Paradis previously lent her looks to the fashion house in 1992 (for the Coco fragrance) and again in 2003 (for the Cambon handbags).