British supermodel Kate Moss will celebrate the launch of her first handbag range for French luxe brand Longchamp with a party at The Ritz in Paris January 27. A making-of of her upcoming campaign can already be watched online.
Moss, who posed in the label's ads for years, reportedly worked with Longchamp's creative director Sophie Delafontaine to create the bags, which center around the three themes of Rock'n'Casual, Rock'n'Travel and Rock'n'Glam.
The collection comprises models ranging from party clutches to shoppers and travel bags, all in red and black leather as well as zebra prints.
Rather than a one-off celebrity-endorsed line, a phenomenon that has become common and maybe too common recently, the French luxe brand is aiming for a more long-term partnership with two collections per year.
The first lot hits Longchamp boutiques and a few select department stores (Galeries Lafayette in Paris, Selfridges in London) worldwide on February 11.
Go behind the scenes of the campaign on YouTube: http://www.youtube.com/v/QkRsvI4o43s
According to reports, British indie band Queens of Noize will perform at the launch at The Ritz. The luxury hotel is one the hotspots of this season's couture week, with Russian top model Natalia Vodianova hosting her Etam lingerie launch there on January 25.Reuse content