Weekly beauty agenda: April fragrance launches

Eva Longoria's first fragrance hits shelves next month along with lots of designer scent updates. Also coming up: Hairstyle Benelux, In-Cosmetics, and Cosmoprof.

Hairstyle Benelux
March 14-15
Kortrijk Xpo, Belgium

Hairstyle is the most complete professional trade fair for hairdressers in Benelux countries. Approximately 170 exhibitors will be onsite to display their new products, their new collections and their vision of the fashion trends for the next six months. The event will welcome 23,000 visitors.
http://www.hairstyle-benelux.com

MAC Viva Glam release
March 18
International

Lady Gaga's and Cyndi Lauper's "From Our Lips" lipsticks for MAC's Viva Glam range will be a shade of electric pink, costing $18. All proceeds go to the MAC Aids Fund.
http://www.macaidsfund.org
The brand's collaboration with Liberty of London launches March 11.

In-Cosmetics
April 13-15
Paris, France

The event, which brings together the world's leading cosmetics suppliers, production and marketing specialists, celebrates its 20th anniversary this year, showcasing a range of new and innovative cosmetic ingredients and services, as well as offering crucial insights into scientific advances and emerging trends. Mondial Spa & Beauté, a fair that presents the current trends in the spa sector, will run concurrently.
http://www.in-cosmetics.com

Cosmoprof
April 16-19
Bologna, Italy

Cosmoprof, which hosts editions in Europe, Asia, and the US, is the world's most important beauty and cosmetics event. It features special exhibitions for perfumery, spa, and packaging and is the one must-see fair in the beauty professional's annual calendar.
http://www.cosmoprof.com

Fragrance launches
April
International

The biggest perfume launch in the month of April (even though probably snubbed by fragrance critics) will be actress Eva Longoria's first signature scent, called Eva by Eva Longoria.

Designer fragrances to be launched in April include Voyage d' Hermès, Chanel's Chance Eau Tendre, Burberry Summer 2010, Eau de Cartier Essence d'Orange, DSquared² He Wood Ocean Wet Wood and She Wood Crystal Creek Wood, A Scent by Issey Miyake Florale, and Kenzo's Les Eaux Parfumées Bienfaitrices de Kenzoki.