This week, singer Beyoncé is launching her first fragrance Heat with a spectacular event in New York, while beauty professionals gather in London and Frankfurt. Plus: the biggest fragrance launches in February.

IMATS
January 30-31
London, UK

Thousands of artists, vendors, manufacturers and makeup fans will be on site when the International Makeup Artist Trade Show opens its doors. The looks from movies, musicals and other spectacles will be recreated and some of the most in-demand makeup artists from around the world will compete against each other on stage. The same event is also staged in Los Angeles, Sydney, Toronto, and Vancouver over the course of the year.

http://www.imatsshow.com

Beautyworld
January 30 - February 1
Frankfurt, Germany

Germany's largest beauty industry gathering will be shortened to three days in the new year and present the key beauty trends for next year in a more compact setup, with visitors' reported favorites being natural products, wellness and spas, and anti-aging. The Messe Frankfurt organizes the same event in Japan, the Middle East, India, and Argentina.

http://beautyworld.messefrankfurt.com

Estée Lauder pulls plug on 'Prescriptives'
January 31
International

The beauty brand will stop selling products from its Prescriptives range come February. However, it plans to keep distributing the products to the US through prescriptives.com while stocks last.

http://www.prescriptives.com

Beyoncé illuminates Union Square for Heat launch
February 2
New York, USA

For the launch of her first fragrance Heat, Beyoncé will 'heat up' New York's Union Square with red light and smoky fog from 6pm to midnight. The event will serve as official launch party for the fragrance, which will gather personalities from the worlds of music, film, and media.

http://www.beyonceonline.com

Other fragrance releases for the month of February include a new fragrance by Balenciaga, fronted by French actress Charlotte Gainsbourg, TV reality star Kim Kardashian's first signature scent (US), as well as Sarah Jessica Parker's new SJP NYC, prior to the premier of the Sex and the City movie sequel.

MAC spring color forecast
February 11
US/International


MAC's annual 'Spring Colour Forecast Collection' (this year mostly featuring pink and purple hues as well as the trend color of the season, coral) will hit stores in February, with its 'Too Fabulous' range and a collaboration with upscale department store Liberty of London following in March.

http://www.maccosmetics.com

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