Weekly beauty calendar: makeover face-off, beauty fairs, and February fragrance releases

Bobbi Brown wants you to put your best face forward, beauty professionals gather in the US and Germany, and Estée Lauder discontinues its Prescriptives range. Coming up in February: some of the year's biggest celebrity scent releases.

Bobbi Brown contest
January 19
Online

The makeup brand will launch an online contest to promote its Pretty Powerful campaign: submit a video of your own makeover for a chance to win Bobbi Brown beauty products.

http://www.bobbibrowncosmetics.com/prettypowerful

IMATS
January 30-31
London, UK

Thousands of artists, vendors, manufacturers and makeup fans will be on site when the International Makeup Artist Trade Show opens its doors. The looks from movies, musicals and other spectacles will be recreated and some of the most in-demand makeup artists from around the world will compete against each other on stage. The same event is also staged in Los Angeles, Sydney, Toronto, and Vancouver over the course of the year.

http://www.imatsshow.com

Beautyworld
January 30 - February 1
Frankfurt, Germany

Germany's largest beauty industry gathering will be shortened to three days in the new year and present the key beauty trends for next year in a more compact setup, with visitors' reported favorites being natural products, wellness and spas, and anti-aging. The Messe Frankfurt organizes the same event in Japan, the Middle East, India, and Argentina.

http://beautyworld.messefrankfurt.com

Estée Lauder pulls plug on 'Prescriptives'
January 31
International

The beauty brand will stop selling products from its Prescriptives range come February. However, it plans to keep distributing the products to the US through prescriptives.com while stocks last.

http://www.prescriptives.com

Fragrance releases
February
International

The biggest perfume launches for February include a new fragrance by Balenciaga, fronted by French actress Charlotte Gainsbourg, TV reality star Kim Kardashian's first signature scent, R'n'B singer Beyoncé's much-anticipated Heat, as well as Sarah Jessica Parker's new SJP NYC, prior to the premier of the Sex and the City movie sequel.

Other releases planned for early 2010 include Maison Martin Margiela's first scent Untitled, actress Eva Longoria's fragrance debut, and Jennifer Lopez's Blue Glow by JLO.