Burberry, D&G and Armani have all announced live broadcasts of their shows during men's fashion week in Milan starting January 16.


Christopher Bailey, who recently made a case for the importance of social media in fashion at IHT's luxury conference in Berlin last year, has announced via YouTube that Burberry Prorsum will livestream its show, taking place January 16 at 6pm Milan time, on live.burberry.com.

Dolce & Gabbana

Equally eager Domenico Dolce and Stefano Gabbana - longtime fans of Twitter and other social networking media - are sharing the preparations for their show via their own online magazine swide.com and YouTube. They too will be broadcasting their show (January 16, 2 pm) at dolcegabbana.com/dg/fashion-show.

Emporio Armani

Armani is also jumping on the bandwagon, livestreaming its men's wear show (January 16, 5pm) for the first time ever at live.emporioarmani.com.