What beauty products does a man need? Survey reveals essentials in three continents

A new survey tells us this week that men are increasingly concerned about their looks and invest in products accordingly -- so what products do they shop for? Here's a cross-section from three different continents.

According to leading beauty retailer Sephora, Chinese men are crazy about gf. The label's creams and lotions dominate the best-selling list in the men's section and are the only brand featured apart from Sephora's house brand. It is also striking that there are no fragrances, beauty tools or other care products that made it into the Chinese top-ranking products -- gf is only followed by different skincare by French brands such as Clinique and Dior.

In the US, men's preferences are rather mixed, with the three top-selling products including skincare, teeth brightening, and fragrance. Apart from D&G's new Anthology series (targeted at men and women), the most popular fragrances are old classics such as Acqua di Parma, Dolce & Gabbana's Light Blue, and Armani's Acqua di Gio.

Other bestsellers include the BriteSmile To Go Accelerator Pen tooth brightener as well as Tend Skin, a lotion against razor bumps. Both products are also popular with women, according to Sephora's corresponding rankings, which might hint at a growing unisex trend in US beauty products.

Finally, in France, things are surprisingly a lot less complex, with men opting for mainly French-based design brands' fragrances such as Le Male by Jean Paul Gaultier or 1 Million by Paco Rabanne. Boss Signature by Hugo Boss is an exception in this patriotic lineup. Other popular products on this list include hydrating and exfoliating creams by Sephora's house brand.

Given that some of the most popular products featured in the men's section are gift sets, it is very likely that these listings don't really represent what men shop for but what women shop for their men, while still providing an indicator on international beauty trends.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Tradewind Recruitment: Phase Co-ordinator for Foundation and Key Stage 1

    Negotiable: Tradewind Recruitment: Phase Co-ordinator for Foundation and Key S...

    Tradewind Recruitment: SEN Teacher

    Negotiable: Tradewind Recruitment: SEN Teacher We have a fantastic special n...

    Tradewind Recruitment: History Teacher

    Negotiable: Tradewind Recruitment: My client is an 11-18 all ability co-educat...

    Tradewind Recruitment: Year 6 Teacher

    £100 - £150 per day: Tradewind Recruitment: Year 6 Teacher Birmingham Jan 2015...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee