In a new film released today by British brand Karen Millen, viewers are invited to guess the identity of its new campaign star, who will be revealed next week.
In the film which only shows the back of the red-headed mystery star, the women in question is depicted on a journey through the streets of East London.
The film was directed by acclaimed fashion photographer Glen Luchford and styled by legendary stylist Katy England. In addition to the mystery star, the film also features the best of emerging British talent in the modelling world.
The East London setting of the film was an easy choice for the brand which calls the vibrant and buzzy streets of Shoreditch its home.
Viewers are invited to share the teaser on social media using the hashtag #KMTHEJOURNEY for a chance to win pieces from the new autumn/winter collection.