The 14 year old stars in the Marc Jacobs autumn/winter campaign

Hot on the heels of the announcement that Cher will star in the new season Marc Jacobs campaign, another star has been unveiled - 14 year old Willow Smith.

Jacobs unveiled his ad campaign last week with an image of Cher posted to social media by Love magazine editor Katie Grand which shortly went viral.

It was announced that a new image from the autumn/winter 2015 campaign will be released every week on Jacob's Instagram account - this week's star being the singer/actress teen star Willow Smith (daughter of Will Smith and Jada Pinkett).

With this latest image shared on Instagram, Jacobs explained his choice of campaign star:

"Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway."


"Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion."

"Here today I would like to share (not CHER) with you first, the talented, stylish and charming Willow Smith@gweelos Stay tuned over the coming weeks for more…"