Young beauty fans rediscover the lipstick

(Alexander Ilin)

Fashion brands have been trying to lure young customers into substituting their beloved lip gloss for lipstick, but so far it seemed as if they were losing the fight due to the latter's retro and 'high-maintenance' image -- and, simply, the higher cost.

(Relaxnews) -

Fashion brands have been trying to lure young customers into substituting their beloved lip gloss for lipstick, but so far it seemed as if they were losing the fight due to the latter's retro and 'high-maintenance' image - and, simply, the higher cost.

Yet now, young beauty bloggers are increasingly declaring their love for the great beauty classic.

Lauren Sherman, for example, from well-respected fashion and beauty trend blog Fashionista wrote on January 23: "Most of the time you'll find me in old-fashioned lip balm or Stila lip glaze. Yet lately, I've been more and more attracted to rich, matte lipsticks like Stila lip color in Miranda and Lipstick Queen's Pink Sinner [...]," adding that she was ready to "fully convert to matte lipsticks this spring."

The trend is possibly due to designers reviving the beauty product with new, fresh colors, but also to new product lines including 2-in-1 lipstick and gloss combinations (e.g., Avon's Color Trend Lip Duo) or lipsticks that double as glosses and vice versa: Chanel's new Rouge Coco line of hydrating cream lipsticks is just as much of a bid to attract younger customers as its Rouge Allure Laquer range.

"Women seem to have forgotten how to apply lipstick," Peter Phillips, the brand's global creative director for makeup, told WWD previously. "We have a whole generation of lip-gloss girls.

"Now, there's absolutely nothing wrong with lip-gloss, but there is something so feminine about the act of applying lipstick. I want to make lipstick as easy to apply as lip gloss, and for a long-lasting formula to feel comfortable on the lips."

Apart from classic red (reportedly the most popular beauty purchase during economic recessions, another potential reason for the trend), lipstick trends for spring go towards coral hues and candy colors such as bright pink.