Young US designer Zac Posen is the latest high-end fashion figure to be tapped for US retailer Target's Go International line.
Designers Tracy Feith and Erin Fetherston have previously created collections for this range, and 'it' label Rodarte's collection for Go International will become available in around a month.
Zac Posen, who collaborated with Target Australia in the past and recently announced his lower-priced line Z Spoke (to launch exclusively at Saks Fifth Avenue next spring), is joining the ranks of more and more high-fashion designers teaming up with mass market chains to widen their reach.
Target's Go International line is separate from its Designer Collaborations range that has featured designs by Anna Sui and Alexander Wang. Most recently, French designer Jean Paul Gaultier was announced to continue that range, with items due to hit markets on March 7.
Posen's range for Target will go on sale April 25.