Now open: first Burberry Brit store in Europe

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Indy Lifestyle Online

Burberry opened the doors to the first standalone boutique in Europe dedicated exclusively to its more affordable, sporty range Burberry Brit this past weekend.

Britain's largest luxury-goods company, which was founded in 1856, started selling jeans and casual wear under the Burberry Brit label in 2009. Last year, it launched two retail locations in New York - one on Madison Avenue and the other on Columbus Avenue- that only sold items from the relaxed sister line.

The Burberry Brit collection boasts an array of simple yet elegant basics for women and men. For women, expect quilted jackets and over-sized wool duffel coats. For men, expect easy-to-wear pieces like chinos and cotton tees. Geared towards a younger clientele, the line is more gentle on the wallet than Burberry's Prorsum runway collection. For instance, while a Burberry Prorsum cropped leather aviator jacket will set you back £1,895 ($2,948 USD), a similar Burberry Brit shearling leather aviator jacket will cost you £895 ($1,392 USD).

The new Burberry Brit store in Milan is situated on Corso Venezia and covers a surface of 250 square meters (2690 square feet). It carries men's and women's Burberry Brit and Burberry Sport collections as well as the main accessories line of the house. Prior to the Milan outpost, there were four Burberry boutiques in Italy, in Rome, Florence, Bologna, and Venice.

Another fashion company that recently made its first foray into Milan - ranked among the top five apparel markets in the world - is Gap. The American retailer opened its first flagship store on Corso Vittorio Emanuele in Milan's premier shopping district on November 20. Spanning 3,369 square meters (25,500 square feet), the store carries the full Gap collections, including Gap, GapKids, babygap, GapBody, and GapMaternity. To celebrate its debut in Italy, Gap even partnered with renowned Italian design house Valentino to create a limited edition seven-piece women's collection launching exclusively in the new flagship.

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