Old Spice finds new guy for its latest campaign
Friday 22 April 2011
Could this be the beginning of the end of the public's love affair with Old Spice guy Isaiah Mustafa? For its new Danger Zone product line, the aftershave brand presents a new manly man, braving the wilderness to impress the ladies.
Currently only airing outside the US, the new campaign features actor Neal Bledsoe, who never loses his dapper smile despite being attacked by snakes, crocodiles, and piranhas, not to mention hit by a bus.
"Danger excites me," he begins. "But I can't fully enjoy it when I smell like fear and body odor." Old Spice solves his problem, since "wilderness guy" - even if he looks ravaged by the end of the commercial - impresses the female protagonist because "you smell like you look amazing."
Fans of Mustafa needn't worry for the moment, however: his current Fresh Collection campaign, which launched in February, is still running in the US.
Watch the new ad at http://www.youtube.com/watch?v=G-XRzDt_bvo.
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