OPI trending on Twitter thanks to potential Kardashian collab
Thursday 14 April 2011
The nail polish brand skyrocketed on Twitter trends this week thanks to a mysterious tweet by Khloe Kardashian, hinting at a collaboration.
"Top secret meeting with my sisters for OPI," Kardashian said on April 12, leading OPI to break into Twitter's top ten trending topics.
The beauty community is aflutter following the statement, with countless fans retweeting the news.
It is not the first time that the Kardashians have helped a brand to instant Twitter fame: Kim recently built buzz online for the sisters' new fashion line at US retailer Sears, and Kourtney never tires of promoting weight-loss company QuickTrim.
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