Organic cosmetics a key trend at leading Asian beauty fair

The Asian edition of beauty conference in-cosmetics, scheduled to take place in Bangkok November 2-4, has identified organic products as a key area of interest for the Asian beauty market.

Consumer demand for beauty products made from natural ingredients is soaring in Asia. Though global organic beauty brands like Aveda, Dr. Hauschka and Jurlique are available at many upscale department stores across the continent, local Asian brands are now making inroads such as Korea's The Face Shop, for example.

"It's standard for cosmetics brands in the US and Europe to use organic ingredients in their formulas and it's now quickly catching on in Asia," said exhibitor Laurent Schubnel of Gattefosse. The France-based Gattefosse manufactures ingredients for skincare products and counts Dior, Helena Rubenstein, and L'Oreal among its clients. For the in-cosmetics event this year, Schubnel will exhibit an organic vegetable wax that can be used as a texturizer in creams.

Other organic materials being shown this year include papayaslim, a reshaping ingredient that helps reduce fat storage and is used for reshaping body gels and firming creams, and organic guava seed oil, a toning ingredient used in skin tightening creams and astringents.

In addition to increased interest in organic cosmetics, facial beauty remains a top trend in Asia. A new addition to the tradeshow this year is the daylong Facial Beauty Conference, which will assemble international specialists present on topics in three key areas: skin-whitening, anti-aging and anti-acne. Skin-whitening is worth $18 billion on the continent and Asia-Pacific is also the fastest-growing market for anti-aging products.

In-cosmetics Asia was only launched three years ago, but thanks to its older, more-established European edition, the event has grown quickly. Almost 250 exhibitors signed up this year, up 70 percent from last year. It is the largest trade show in Asia for professionals who source raw ingredients to beauty manufacturers.

Two smaller but important upcoming tradeshows in Asia include China's annual PCHI, which targets the Chinese beauty market, and India's annual HPCI, which is geared towards the Subcontinent's cosmetics industry.

In-cosmetics Asia

November 2-4

Bangkok, Thailand

http://www.in-cosmeticsasia.com/