Following on the heels of France's Grand Prix du Parfum, the UK's Fragrance Foundation has named the best scents of the past year -and the decade - at the London Fifi Awards, April 12.

Apart from Diesel's Only the Brave, whose campaign and packaging was deemed successful on both sides of the Channel, the results could not be any more different: while French houses Cartier, Hermès and Nina Ricci bagged the big prizes in Paris, London was more fond of the Americans, naming Marc Jacobs' Lola and Tom Ford's Grey Vetiver as best new fragrances.

It is also Ford who won the prize for best new limited distribution fragrance in the men's category with Italian Cypress.

Even though Londoners preferred the Americans for new fragrances, the French houses were honored for their Fragrances of the Decade with Chanel winning for Coco Mademoiselle in women's and Paco Rabanne taking home the award for his men's fragrance, 1 Million.

Here are all winners based on live reporting from Basenotes:

Fragrance of the Decade (women's)
Coco Mademoiselle by Chanel

Fragrance of the Decade (men's)
1 Million by Paco Rabanne

Best New Prestige Fragrance (women's)
Lola by Marc Jacobs

Best New Prestige Fragrance (men's)
Grey Vetiver by Tom Ford

Best New Limited Distribution (women's)
Beige by Chanel

Best New Limited Distribution (men's)
Italian Cypress by Tom Ford

House of Fraser People's Choice (women's)
The One Rose by Dolce & Gabbana

House of Fraser People's Choice (men's)
Gucci by Gucci

Men's Health Readers' Award
Only the Brave by Diesel

Best Niche Fragrance
Geranium pour Monsieur by Frederic Malle

Best Packaging (women's)
Unidentified Fragrance Object Presented by Linda Pilkington of Ormonde Jayne

Best Packaging (men's)
F by Ferragamo pour Homme Black

Best Commercial (women's)
Idylle by Guerlain

Best Commercial (men's)
Only the Brave by Diesel

Best Print Advertisement (women's)
Flora by Gucci

Best Print Advertisement (men's)
La Nuit de l'Homme by YSL

http://www.fragrancefoundation.org.uk

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