Rick Owens honored at fashion film festival, winners announced



The US designer, who was portrayed by fashion photographer and film maker Nick Knight, was the guest of honor at the
A Shaded View on Fashion Film award ceremony in Paris on October 8.

The competition, organized by influential fashion blogger Diane Pernet, included 40 films relating to fashion, style and beauty.

Divided into 'Reflection' (films independent from brands such as documentaries) and 'Communication' (ads and other promotional material such as Chris Cunningham's Flora by Gucci ad), Pernet got a rich spectrum of creatives to participate in the festival that will ran for three days at the end of last month.

Filmmakers included photographers, film makers, and designers such as Waris Ahluwalia (House of Waris) or Hussein Chalayan. Fred Butler, Rodarte, Coming Soon by Yohji Yamamoto and Sergio Rossi are just a few of the designers that were subjects of artistic films shown at ASVOFF, and for the less couture-minded, there were clips about Wonderbra, the Galeries Lafayette department store or retailer H&M's collaboration with Matthew Williamson.

In addition, Pernet selected short films that aren't fashion per se but relate to it in a broader context, such as stylized music videos (e.g., You know me better by Roisin Murphy or Ce Jeu by Yelle).

Pernet's initiative is part of a trend in fashion that sees the industry increasingly promote itself on film: recent developments include a number of fashion documentaries ( The September Issue, Valentino: The Last Emperor), film festivals (e.g., the Marc Jacobs Film Festival in Melbourne), artistic short movies instead of mundane ads (Victoria Beckham, Vanessa Bruno), and videos instead of runway shows (e.g., Gareth Pugh, also part of the festival).

Here are the winners of the short film competition as announced October 8 at the Centre Pompidou in Paris:

Steven Klein: Fiction Noir

Ruth Hogben for Gareth Pugh: Gareth Pugh AW09

Johan Renck for H & M: Mattew Williamson

Georgie Greville: I wanna be your dog

Mattias Montero: Herr Rodebjer

Jason Bradbury & Claire Kurylowski: AW 2509BC for Harald Lunde Helgesen

Site: www.ashadedviewonfashionfilm.com

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