Sephora launches nail art how-to series

Coinciding with its impending launch of in-store nail bars, the beauty retailer has released several tutorials in collaboration with nail artist of the hour Sophy Robson.

London-based Robson, who does nail art for fashion shows or celebrity red carpet appearances, has posted videos of six different looks to recreate at home, ranging from the sparkly Glitterati to a flowery Cherry Blossom or Punk Cheetah animal print.

If you like to take things offline, you can also print out the shopping lists and instructions for each look before getting creative in the bathroom.

The release comes as part of a trend that has professional makeup artists increasingly taking to social media in order to connect with customers: just recently, Pat McGrath created beauty tutorials for CoverGirl.

Watch all Sephora videos at http://www.youtube.com/sephora. More inspiration can be found on Sephora's Facebook page.

Read Sophy Robson's blog at http://www.sophyrobson.com.

http://www.sephora.com

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