The beauty retailer has announced the opening of its first in-store nail bars starting with US locations later this month.
By the end of July, two stores, the ones at 5 Times Square in New York and on Powell Street in San Francisco, will receive Sephora Nail Studio Art + Lacquer Services in collaboration with XpresSpa, whose beauty bars can be found at many airports. More stores are to follow by the end of the year.
Brands including Sephora by OPI, Dior, Nars, Nails Inc. London, Perfect Formula, and Sephora Collection will be part of the venture.
Other retailers including Topshop and hip department stores such as Printemps in Paris have long been offering their own in-store manicures.