Skincare's Swiss apple now mascara ingredient
Friday 07 May 2010
Talk about 'green' beauty products: beauty brand Lancôme will bring out a new mascara based on Swiss apple stem cells later this year.
After it was discovered that the incredibly rare Uttwiler Spatlauber apples don't get wrinkly over time, their extracts have already been used in Lancôme's Absolue Precious Cells skincare as well as in competing products by 3Lab, Clark's Botanicals, and ReVive.
Now, with its new Définicils Precious Cells High Definition Amplifying Mascara, Lancôme is premiering a new concept for lashes, like it did with its vibrating Ôscillation mascara in the past.
Not only does the brand promise lifted, curled, and lengthened lashes, it also says that the apple extract stimulates stem cell activity in the lash follicles, causing faster and stronger hair growth. If this proves to be true - Lancôme of course says it does, stating that half of the women testing the product in the forefield reported stronger, longer lashes after four weeks of use - the product would combine conventional mascara and lash-growth stimulators such as Latisse into one.
Previous studies, by Lancôme but also by Mibelle Biochemistry, meant to examine the effect of the technology for skincare, already concluded that the apple cells could reduce wrinkles, prevent skin cells from dying, and maybe even grow back hair.
The new mascara will be launched in Asia in May and in the rest of the world later in the year.
Culinary experts in The Netherlands thought it was 'fresh' and 'tasty'
Of all the computers Apple has ever made there’s only one that Steve Jobs had to sell his car to finance
Life & Style blogs
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
A cup of tea is every worker's right
Watch what happened when food critics were unknowingly served McDonald's
Fake goats’ cheese found in supermarkets
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone
- 1 Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
- 2 Renee Zellweger on plastic surgery: 'I'm living a more fulfilling life and I'm thrilled that perhaps it shows'
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
- 4 Australian café owner sparks debate after saying 'No' to having unruly children on premises
- 5 NHS staff banned from drinking tea or coffee on the job because it looks like they're not working hard enough
£21 - £22 per hour: Randstad Education Leeds: Randstad Education has been help...
£90 - £115 per day: Randstad Education Birmingham: We are currently seeking dy...
£120 - £162 per day: Randstad Education Hull: ICT & Business Studies Teacher f...
£22000 - £24000 per annum + benefits : Ashdown Group: IT Support Engineer (1st...