Talk about 'green' beauty products: beauty brand Lancôme will bring out a new mascara based on Swiss apple stem cells later this year.
After it was discovered that the incredibly rare Uttwiler Spatlauber apples don't get wrinkly over time, their extracts have already been used in Lancôme's Absolue Precious Cells skincare as well as in competing products by 3Lab, Clark's Botanicals, and ReVive.
Now, with its new Définicils Precious Cells High Definition Amplifying Mascara, Lancôme is premiering a new concept for lashes, like it did with its vibrating Ôscillation mascara in the past.
Not only does the brand promise lifted, curled, and lengthened lashes, it also says that the apple extract stimulates stem cell activity in the lash follicles, causing faster and stronger hair growth. If this proves to be true - Lancôme of course says it does, stating that half of the women testing the product in the forefield reported stronger, longer lashes after four weeks of use - the product would combine conventional mascara and lash-growth stimulators such as Latisse into one.
Previous studies, by Lancôme but also by Mibelle Biochemistry, meant to examine the effect of the technology for skincare, already concluded that the apple cells could reduce wrinkles, prevent skin cells from dying, and maybe even grow back hair.
The new mascara will be launched in Asia in May and in the rest of the world later in the year.