Hair Experts, which sells hair products developed by an expert collective, enters Famecount's top ten beauty brands this week.
Its New Best-Ever Sunsilk shampoo has experienced a runaway success due to the interactive nature of the brand, which involves experts giving fans individual tips and how-tos, as well as special giveaways. There's also a forum on the brand's Facebook page that addresses the most common hair dilemmas.
The top ten brands in terms of "fans today" under the category "beauty" according to www.famecount.com are:
1. MAC Cosmetics (no change)
2. Bath & Body Works (no change)
3. Old Spice (no change)
4. Sephora (no change)
5. AXE (no change)
6. CoverGirl (no change)
7. Hair Experts (new)
8. Carol's Daughter (-1)
9. L'Oréal Paris (-1)
10. Pantene (-1)
Data recorded Tuesday, February 8. Famecount ranks brands, celebrities and politicians according to the number of daily/monthly/total Facebook and/or Twitter fans/followers each receives.