Social media fashion index: fashion is after your kids

US brand Ralph Lauren has entered Famecount's fashion top ten risers of the week thanks to the second instalment of its virtual storybook collection.

In addition to the online and hardcopy editions of "The RL Gang: A Magically Magnificent School Adventure," narrated by actress Uma Thurman, which are now available for purchase, parents in the US and the UK can also enter their children in a contest to appear in the next episode. Find out more at

The fastest-growing brands in terms of new fans this week under the category Fashion according to are:

01. Converse All Star: +304,426 (total fans: 13,450,150)
02. Converse: +259,294 (total fans: 11,856,307)
03. Burberry: +182,357 (total fans: 4,442,361)
04. Levi's: +110,781 (total fans: 3,333,819)
05. DC Shoes: +91,858 (total fans: 4,046,650)
06. Victoria's Secret: +67,389 (total fans: 8,115,282)
07. Aéropostale: +49,678 (total fans: 3,902,955)
08. Ralph Lauren: +49,104 (total fans: 2,582,081)
09. Abercrombie & Fitch: +47,693 (total fans: 3,930,196)
10. American Eagle Outfitters: +45,550 (total fans: 3,958,337)

Data recorded Tuesday, March 15. Famecount ranks brands, celebrities and politicians according to the number of daily/monthly/total Facebook and/or Twitter fans/followers each receives.