Social media fashion index: fashion show livestream gets brand to the top

The
Burberry show on February 21 was one of superlatives: creative director Christopher Bailey attracted the most celebrities this London fashion week, made it snow inside, and had all outfits streamed live to Piccadilly Circus as well as to screens all over the world. His reward? Entering the Famecount top ten at #2 this week.

Over 100,000 new social media fans are likely to have followed the broadcast via the brand's Facebook profile or website where the video can still be watched.

But nothing tops Converse, which again leads the pack, followed by the brand's All Star sneaker line in #4. Lingerie label Victoria's Secret is reaping the benefits of its new bridal collection, that can now be shopped online, while Levi's profits from its clever viral video for the Curve ID jeans, which had two pretty girls film the reactions of passersby via their 'ass cam.' (Watch it here.)

US fashion brand bebe has entered the blogosphere, much to fans' delight, and DC Shoes continues its run by having sponsored the Supercross motor sports event in San Diego this past week.

The fastest-growing brands in terms of new fans this week under the category Fashion according to www.famecount.com are:

01. Converse: + 175,779 (total fans: 11,259,256)
02. Burberry: + 107,023 (total fans: 4,176,269)
03. Levi's: + 99,840 (total fans: 3,045,796)
04. Converse All Star: + 89,422 (total fans: 12,721,245)
05. Victoria's Secret: + 69,612 (total fans: 11,527,410)
06. bebe: + 66,428 (total fans: 934,681)
07. DC Shoes: + 65,165 (total fans: 3,783,627)
08. Aéropostale: + 62,606 (total fans: 3,736,098)
09. American Eagle Outfitters: + 53,665 (total fans: 3,826,556)
10. Hanes: + 53,333 (total fans: 1,026,734)

Data recorded Tuesday, February 22. Famecount ranks brands, celebrities and politicians according to the number of daily/monthly/total Facebook and/or Twitter fans/followers each receives.

http://www.famecount.com

 

 

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Project Assistant

    £17000 per annum: Recruitment Genius: They are a leading company in the field ...

    Recruitment Genius: DBA Developer - SQL Server

    £30000 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: Office Manager

    £26041 - £34876 per annum: Recruitment Genius: There has never been a more exc...

    Recruitment Genius: Travel Customer Service and Experience Manager

    £14000 - £17000 per annum: Recruitment Genius: The fastest growing travel comp...

    Day In a Page

    Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

    US betrayal of old ally brings limited reward

    Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
    VIPs gather for opening of second Suez Canal - but doubts linger over security

    'A gift from Egypt to the rest of the world'

    VIPs gather for opening of second Suez Canal - but is it really needed?
    Art of the state: Pyongyang propaganda posters to be exhibited in China

    Art of the state

    Pyongyang propaganda posters to be exhibited in China
    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
    The male menopause and intimations of mortality

    Aches, pains and an inkling of mortality

    So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
    Bill Granger recipes: Heading off on holiday? Try out our chef's seaside-inspired dishes...

    Bill Granger's seaside-inspired recipes

    These dishes are so easy to make, our chef is almost embarrassed to call them recipes
    Blairites be warned, this could be the moment Labour turns into Syriza

    Andrew Grice: Inside Westminster

    Blairites be warned, this could be the moment Labour turns into Syriza
    HMS Victory: The mystery of Britain's worst naval disaster is finally solved - 271 years later

    The mystery of Britain's worst naval disaster is finally solved - 271 years later

    Exclusive: David Keys reveals the research that finally explains why HMS Victory went down with the loss of 1,100 lives
    Survivors of the Nagasaki atomic bomb attack: Japan must not abandon its post-war pacifism

    'I saw people so injured you couldn't tell if they were dead or alive'

    Nagasaki survivors on why Japan must not abandon its post-war pacifism
    Jon Stewart: The voice of Democrats who felt Obama had failed to deliver on his 'Yes We Can' slogan, and the voter he tried hardest to keep onside

    The voter Obama tried hardest to keep onside

    Outgoing The Daily Show host, Jon Stewart, became the voice of Democrats who felt the President had failed to deliver on his ‘Yes We Can’ slogan. Tim Walker charts the ups and downs of their 10-year relationship on screen
    RuPaul interview: The drag star on being inspired by Bowie, never fitting in, and saying the first thing that comes into your head

    RuPaul interview

    The drag star on being inspired by Bowie, never fitting in, and saying the first thing that comes into your head
    Secrets of comedy couples: What's it like when both you and your partner are stand-ups?

    Secrets of comedy couples

    What's it like when both you and your partner are stand-ups?
    Satya Nadella: As Windows 10 is launched can he return Microsoft to its former glory?

    Satya Nadella: The man to clean up for Windows?

    While Microsoft's founders spend their billions, the once-invincible tech company's new boss is trying to save it
    The best swimwear for men: From trunks to shorts, make a splash this summer

    The best swimwear for men

    From trunks to shorts, make a splash this summer
    Mark Hix recipes: Our chef tries his hand at a spot of summer foraging

    Mark Hix goes summer foraging

     A dinner party doesn't have to mean a trip to the supermarket