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Stella McCartney revamps website, launches iPad app

After Balenciaga, Dolce & Gabbana, and Jean Paul Gaultier relaunched their websites this month, the British designer has jumped on the bandwagon, equipping her website with all the latest features before the fashion week rush, and launching a new iPad app.

Almost 30 European countries including France, Germany, Italy, and Spain were added to McCartney's new e-commerce, which also enables shoppers to reserve an item online and pick it up at a store of their choice. Additionally, the in-store "Private Wardrobing" service, a personalized concierge service, can now be booked online.

On the occasion, McCartney also premiered her fall/winter campaign on the site, starring her frequent muse and personal friend Natalia Vodianova, photographed by Mert & Marcus.

An updated version of her iPad app, available from next week, features a new edition of "Stella's World" with news, photos, and videos about the brand. Images from the recently launched Taschen book Linda McCartney: Life in Photographs can also be viewed, just like behind-the-scenes coverage of McCartney's design work for Britain's Olympic Team or for this year's Met Gala.