Stella McCartney revamps website, launches iPad app
Saturday 30 July 2011
After Balenciaga, Dolce & Gabbana, and Jean Paul Gaultier relaunched their websites this month, the British designer has jumped on the bandwagon, equipping her website with all the latest features before the fashion week rush, and launching a new iPad app.
Almost 30 European countries including France, Germany, Italy, and Spain were added to McCartney's new e-commerce, which also enables shoppers to reserve an item online and pick it up at a store of their choice. Additionally, the in-store "Private Wardrobing" service, a personalized concierge service, can now be booked online.
On the occasion, McCartney also premiered her fall/winter campaign on the site, starring her frequent muse and personal friend Natalia Vodianova, photographed by Mert & Marcus.
An updated version of her iPad app, available from next week, features a new edition of "Stella's World" with news, photos, and videos about the brand. Images from the recently launched Taschen book Linda McCartney: Life in Photographs can also be viewed, just like behind-the-scenes coverage of McCartney's design work for Britain's Olympic Team or for this year's Met Gala.
Life & Style blogs
Most women have lived out their sexual fantasies, survey shows
Rihanna's Met Gala dress took one Chinese woman 2 years to make, was reduced to omelette meme in 2 seconds
International abortion laws: The six nations where it is still illegal to have an abortion
Women think Irish men are the sexiest, survey finds
What do the emoji on Snapchat mean?
- 1 Rihanna's Met Gala dress took one Chinese woman 2 years to make, was reduced to omelette meme in 2 seconds
- 2 Qataris pledge to expand Canary Wharf
- 3 #JeSuisEd: People share photos of themselves eating awkwardly in solidarity with Labour leader
- 4 Women think Irish men are the sexiest, survey finds
- 5 Florida couple forced to register as sex offenders for having sex on public beach
£35000 - £40000 per annum + car and benefits: Ashdown Group: Marketing Manager...
£18000 - £20000 per annum: Ashdown Group: Helpdesk Analyst - Devon - £20,000 ...
£35000 - £50000 per annum + generous bonus: Ashdown Group: Business Analytics ...
£45000 - £50000 per annum: Ashdown Group: IT Project Coordinator (Software Dev...