For so many people, January is the sort of month one endures rather than embraces, due, in a large part, to the return to work without sight of respite until the summer holidays.
Dragging yourself out of bed before the sun rises is unlikely to put a spring in anyone’s step, but being able to choose a stylish, office-appropriate outfit without much thought is one way of making the return-to-office-servitude more appealing. And as the work/life balance tips in favour of the office for many, investing in high-quality pieces, which won’t come apart at the seams is a good strategy and makes sense in the long term on a cost-per-wear basis.
When Atea launched last season, it did so with a mission to create a “modern, transitional wardrobe” for the everyday – which, in practice, means that while there are suit-like ensembles in the traditional sense, everything goes with everything.
“Our launch collection was all about setting the tone for the brand – minimal, relaxed, aspirational,” says Laura Myers, founder and creative director of the brand. “Our customers have really understood the versatility of the brand and their purchases reflect that – they’re gravitating towards classic wardrobe staples that have longevity and great wearability.”
Myers has continued the theme of timeless sensibility for spring/summer but has given the collection a “fresher, more architectural angle”. While innovative new fabrics – bonded cotton, tweed slub and neoprene mousse – add another dimension to the silhouette and a sense of luxury.
The new collection launches today, and will be showcased on a shiny new website concept for which Myers has collaborated with influential stylists, editors and photographers to add “another dimension to the experience and convey key moods of the collection”. A section dedicated to “wardrobe essentials” will demonstrate groups of complementary products – stripes with stripes, for example, or neoprene pieces.
The new colour palette focuses on blue, navy and charcoal balanced with oatmeal and blush.Reuse content