Style file: Danish designs giving Topman a sporting chance
Topman has newfound designs on your fit kit, writes Lee Holmes
Thursday 05 June 2014
If your pricey addiction to designer sportswear is spiralling out of control, fear not. Help is now at hand thanks to Topman which, having recently launched its first ever sportswear brand – think fashionable, functional and affordable – has now collaborated with the Danish designer Astrid Andersen.
Known for her luxury take on street and sport style, Andersen graduated from the Royal College of Art in 2010, and is now one of the rising stars at London Collections: Men – the capital’s biannual menswear shows. Later this month, she will showcase her vision for spring/summer 2015, the third time she will do so as part of the Topman-sponsored Newgen Men initiative.
Thanks to this established relationship, designing a small collection for the high-street giant seems a natural progression. Available next Thursday at its Oxford Street flagship store and online, you will find a mostly monochromatic palate interspersed with an extremely eye-catching dollop of carnation pink.
Indeed, the most striking garment in this 17-piece collection is a crushed velvet oversized tracksuit in this vibrant hue. Not normally something you’d find on the rails at Topman, and perhaps only for the bravest of shoppers, this has all the potential for a fashion sensory overload. Of course, you’ll still find the oversized vests, T-shirts and shorts, which we have come to expect from this talented Dane.
The photographic campaign to accompany the collection features the New York-based hip hop artist A$AP Ferg, whose music influences Andersen’s work; he also has the energy and gumption to carry off this whole collection with aplomb – pink crushed velvet and all.
This is a bold take on men’s sportswear, with a customer-friendly price tag to boot.
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