Style file: Make a splash in Wildfox swimwear

Itsy-bitsy teeny-weeny swimwear from Wildfox is perfect for getting in the party mood this summer,  says Rebecca Gonsalves

Anyone Glastonbury-bound today will be doing so weighted down with wellies and waterproofs, as the forecast is distinctly damp. Far more cheery will be those who have elected to jet to the continent to enjoy increasingly diverse festival line-ups with guaranteed sunshine. After all, who wouldn’t prefer to cool off with a dip in the cool Adriatic rather than squelch through water-logged fields of mud?

Opting for an overseas festival or even just a holiday necessitates a particular type of wardrobe. A black one-piece swimsuit may be the chic option, but reading between the tan lines it doesn’t really exude party spirit. The Boho-chic vibes that have become intrinsically linked to modern ideas of festival dressing – thanks Sienna Miller and the summer of 2004 – can seem somewhat desperate when raindrops keep falling on your floral crown, but are far better suited to the easy-going pace overseas.


Since it was founded in 2007, exuberant label Wildfox has expanded from slogan- and motif-heavy knitwear to include denim, nightwear and, most recently, sunglasses and swimwear.

The brand’s exuberant aesthetic is redolent of its Los Angeles roots. This season, the collection is inspired by an “island travel feeling: animal motifs, blue crystals, smoke signals and map patterns”, says swimwear designer Leilani Shimoda.

Photo-real digital prints feature flowers, flamingos and even white tigers, while more naïve motifs include lobsters and bright rainbow stripes, which are reproduced over a selection of styles cut to flatter – from one-pieces to separates. Admittedly not for the shy or retiring, these are perfect pieces to get in the  pool party mood.