Style file: Reach beyond the pale with innovations in tanning
A golden summer glow has never been easier to achieve thanks to a crop of innovative new tanning products, writes Emma Akbareian
Thursday 17 July 2014
Those who haven’t got plans for an exotic jaunt this summer may be looking for a little help in the bronzing department.
Fake tan is one of the more contentious areas of the beauty industry, fuelled firstly by the reputation of some its most faithful users, the Tango-hued Towie cast, for example. Secondly, the pitfalls of the application process are the source of much understandable anxiety, think orange hands, streaky legs and patchy knees.
But tanning has come a long way in the decades since it first made its way on to the beauty scene. Gone are the unsightly marks left behind in clothing and so too has the all-pervasive biscuit smell. Instead, the newest tanning tools are fast acting, pleasantly scented and with a fail-safe application process.
St Tropez has led the way in product innovation. The latest is a tanning oil; “we’ve always been lead to believe that self-tan and oil are incompatible formulations – but St Tropez’s breakthrough technology this year has enabled the mixing of the two to form a wonder product, delivering both a golden hue and intense hydration,” explains Nichola Joss, skin finishing expert at St Tropez.
Multitasking products that do more than just add a slick of colour are a focus for tanning expert James Read, who launched a BB cream face tan and a sleep mask tan earlier this year. He said: “Incorporating skincare into tanning has become a primary focus for me, the two go hand in hand. All of my products have skincare formulas – to aid skin concerns whilst tanning.”
Speed is a key area of advancement; whereas previously the product would often need to be left on overnight to develop – staining the bed sheets, it can now take as little as one hour. Durability has also been vastly improved; L’Oreal’s sublime bronze elixir gives a tan that last two weeks and Vita Liberata’s pHenomenal mousse can last up to three.
Life & Style blogs
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
iPhone 'Wave': iOS 8 hoax claims you can charge your iPhone in the microwave - you can't
From Topshop to Burberry, London Fashion Week spring/summer 2015: Distraction could not disguise a distinct lack of focus
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No new blood and no fresh ideas at Milan Fashion Week: How do you solve a problem like Milano?
- 1 Rihanna 'nude photos' claims emerge on 4Chan as hacking scandal continues
- 2 Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
- 3 Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
- 4 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 5 Scotland could still declare independence – even without referendum, says Alex Salmond
£60 - £70 per day: Randstad Education Luton: SECONDARY PRU / SEN / LSA experie...
£15 - £17 Per Hour: Clearwater People Solutions Ltd: Our client is currently r...
£12000 - £14400 per annum: Randstad Education Manchester Secondary: Are you an...
£23500 - £40000 per annum: Randstad Education Plymouth: Qualified Nursery nurs...