Style file: Valentine's lingerie
Avoid the bigger brands and high street chains when you go underwear shopping. Instead, seek out under-the-radar lingerie labels, says Emma Akbareian
Wednesday 05 February 2014
Buying lingerie for Valentine’s Day can be a risky business. The first rule is to steer clear of anything cheap; bargain-bucket underwear will be received about as well as a bad smell. The second is tastefulness; the line between sexy and sleazy is all too easily crossed.
Tempting as it may be to tread the usual paths when it comes to lingerie shopping, there is a whole host of brands awaiting discovery that offer a little more than your everyday Marks and Sparks pants.
ID Sarrieri isn’t a new brand as such; it’s been quietly kitting out customers in luxury lingerie for nearly 20 years. Where the leading names in the luxury underwear market mostly go for bold, brash, in-your-face designs, ID Sarrieri’s approach is far more subtle: delicate lace hand-crafted into more elegant, understated pieces.
Coco de Mer is better known as a purveyor of raunchy lingerie and its various accoutrements. Lesser-known is the vast array of brands stocked online and in store. While there are some well-known favourites, including Stella McCartney and Damaris, it’s with lesser-known labels such as Fleur of England and Kriss Soonik that the store really comes into its own. Something Wicked is a new addition; it’s a home-grown label specialising in strong, fashion-led designs, with English craftsmanship at its heart.
Two university friends with a love of lingerie set up Beautiful Bottoms, a brand that aims to do what it says on the tin. Their trademark style is incorporating pretty prints into delicate silk pieces.
The price point is appealing, too; a little more expensive than your regular high street garb, but far cheaper than ultra expensive designer labels.
Life & Style blogs
Holocaust Memorial Day: 70 years since Auschwitz liberation, these are the stories of survivors
Double chins could be 'cured' without surgery or dieting using new injection
The enemy within: People who hear voices in their heads are being encouraged to talk back
Hershey's angers US chocolate purists by forcing company to stop importing 'yummy' Cadbury bars
Facebook, Instagram websites down — Lizard Squad hint at involvement, but Facebook claims it broke itself
- 1 Double chins could be 'cured' without surgery or dieting using new injection
- 2 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 3 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 4 Thank heavens for Louise Mensch and her foul-mouthed tweets to world leaders
- 5 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
£90 - £140 per day: Tradewind Recruitment: Our client is an 11-16 mixed commun...
£32000 - £36000 per annum: Recruitment Genius: A rapidly developing company in...
Negotiable: Ashdown Group: Application Architect/Developer - Peterborough, Cam...
Negotiable: Ashdown Group: Developer (C#, VB & ASP.Net, SQL Server, TSQL) - Pe...