The Cruz lingerie control: Penelope and Monica direct promotional video of their lingerie line L'Agent

view gallery VIEW GALLERY

Spanish stars Penelope and Monica Cruz are behind a beautiful new Agent Provocateur lingerie line, says Rebecca Gonsalves

It is rather fitting that the designers behind the launch of L’Agent, the ever so slightly more demure little sister to Agent Provocateur, are Penelope and Monica Cruz. The Spanish stars have been collectors and fans of the brand for some time, while Monica fronted the campaign for autumn/winter 2012, so this continuation feels like a natural progression for all parties.

Having said that, the sense of demure restraint – and importantly comfort – of the new collection fits with a more typically British prurience than the higher-octane raunchiness of the original line. Although there is nothing workaday about the collection, much of it has been designed for something more than special occasions.

Working in conjunction with Sarah Shotton, creative director of Agent Provocateur, the sisters not only designed the collection of 16 ranges – each given a Spanish girl’s name to reflect the personality it evokes – but worked to create a short campaign film, Penelope’s directorial debut. “The campaign film was very personal and important for me,” she says. “It was the first time that I directed and it was a very interesting experience.  They gave me all the freedom and  I was able to tell the story I wanted to tell.”

For the film, Penelope used a  cast of women of “all shapes and ages” to let women know “that this  brand is for everyone”. “Agent  Provocateur is known for pushing the boundaries,” says Monica of her involvement in the project.

“Starting something new that my sister and I have been so heavily involved in has been so rewarding. I really wanted to create lingerie that women can feel sexy, but still feel comfortable, in.”

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Arts and Entertainment
Peter Griffin holds forth in The Simpsons Family Guy crossover episode
tv
Life and Style
Upright, everything’s all right (to a point): remaining on one’s feet has its health benefits – though in moderation
HealthIf sitting is bad for your health, what happens when you stay on your feet for a whole month?
News
Kristen Stewart and Rupert Sanders were pictured embracing in 2012
people
News
President Obama, one of the more enthusiastic users of the fist bump
scienceBumping fists rather than shaking hands could reduce the spread of infectious diseases, it is claimed
Sport
Mario Balotelli posed for this selfie during AC Milan's 5-1 defeat to Manchester City
sport
Sport
Laura Trott with her gold
Commonwealth Games
Arts and Entertainment
Gal Gadot as Wonder Woman
arts + ents
News
Bryan had a bracelet given to him by his late father stolen during the raid
people
Sport
France striker Loic Remy
sportThe QPR striker flew to Boston earlier in the week to complete deal
Extras
indybestSpice up your knife with our selection of delicious toppings
Sport
sport
News
Orville and Keith Harris. He covered up his condition by getting people to read out scripts to him
People
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    ERP Business/ Implementation Analyst

    £40000 - £45000 per annum + competitive: Progressive Recruitment: This is an e...

    M&E Construction Planner Solihull

    £45000 - £55000 per annum + Car, Healthcare, Pensions: Progressive Recruitment...

    Senior Java Developer

    £45000 - £60000 per annum + competitive: Progressive Recruitment: Leading Sof...

    Chemistry Teacher

    £90 - £162 per day: Randstad Education Hull: Randstad Education are looking fo...

    Day In a Page

    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on
    It's the best of British art... but not all is on display

    It's the best of British art... but not all is on display

    Voted for by the British public, the artworks on Art Everywhere posters may be the only place where they can be seen
    Critic claims 'I was the inspiration for Blanche DuBois'

    Critic claims 'I was the inspiration for Blanche DuBois'

    Blanche Marvin reveals how Tennessee Williams used her name and an off-the-cuff remark to create an iconic character
    Sometimes it's hard to be a literary novelist

    Sometimes it's hard to be a literary novelist

    Websites offering your ebooks for nothing is only the latest disrespect the modern writer is subjected to, says DJ Taylor
    Edinburgh Fringe 2014: The comedy highlights, from Bridget Christie to Jack Dee

    Edinburgh Fringe 2014

    The comedy highlights, from Bridget Christie to Jack Dee
    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    The woman stepping down as chair of the Heritage Lottery Fund is worried