Things are shaping up: meet the push-up bras for men
Tuesday 01 June 2010
According to industry sources quoted in the
New York Times, men's shapewear is booming.
Following the success of Spanx's compressing shapewear for women, it seems as if the men's segment is catching on, with the label's newly launched range of torso-forming undergarments selling like hot cakes.
"We are selling them as quickly as Spanx can make them," Nickelson Wooster, the men's fashion director at department store Neiman Marcus, told the Times, while David Witman, the men's general merchandise manager at competitor Nordstrom, added: "We've noticed, as good as in-store sales are - and they are good - the online sales are better. [Men] might be embarrassed to ask for it, but they want it."
"[Men's] shapewear is the next big thing," confirmed Michael Kleinmann, the president of underwear retailer Freshpair, citing successful brands such as Equmen and Sculptees, who introduced manly shapewear long before Spanx.
In fact, this trend has been growing quietly for the past decade, with "profile-enhancing" underpants or padded underwear by brands such as BottomsUp becoming increasingly popular.
Life & Style blogs
Men in crop tops seem to be trending thanks to Kid Cudi, the social media and the catwalk
What is ALS and the Ice Bucket Challenge?
Greggs Google fail: bakery chain falls afoul of search engine's algorithms with 'unofficial' logo
Anal sex study reveals climate of 'coercion'
Is this the end of apps? New research says a third of us don't bother to download
- 1 Michael Brown shooting: Police shoot and kill second young black man near Ferguson
- 2 James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
- 3 Why are UK rail fares so expensive?
- 4 Here’s the damning letter Robin Williams wrote to his Mrs Doubtfire co-star's principal after they expelled her
- 5 Cilla Black defends Cliff Richard: 'I am positive that the allegations are without foundation'
£450 - £600 per day: Harrington Starr: AIFMD Business Analyst / Consultant - I...
£450 - £600 per day: Harrington Starr: Business Analyst Solvency II SME (Pilla...
£350 - £365 per day: Orgtel: Manager, SAS, Data Warehouse, Banking, Bristol - ...
£35000 - £43000 Per Annum plus excellent benefits: Clearwater People Solutions...