Things are shaping up: meet the push-up bras for men
Tuesday 01 June 2010
According to industry sources quoted in the
New York Times, men's shapewear is booming.
Following the success of Spanx's compressing shapewear for women, it seems as if the men's segment is catching on, with the label's newly launched range of torso-forming undergarments selling like hot cakes.
"We are selling them as quickly as Spanx can make them," Nickelson Wooster, the men's fashion director at department store Neiman Marcus, told the Times, while David Witman, the men's general merchandise manager at competitor Nordstrom, added: "We've noticed, as good as in-store sales are - and they are good - the online sales are better. [Men] might be embarrassed to ask for it, but they want it."
"[Men's] shapewear is the next big thing," confirmed Michael Kleinmann, the president of underwear retailer Freshpair, citing successful brands such as Equmen and Sculptees, who introduced manly shapewear long before Spanx.
In fact, this trend has been growing quietly for the past decade, with "profile-enhancing" underpants or padded underwear by brands such as BottomsUp becoming increasingly popular.
Life & Style blogs
Windows 10: man updates PC, wakes up to find porn slideshow on repeat
Free porn websites could be shut down within months, says David Cameron
The difference between a psychopath and a sociopath
National Orgasm Day: Six reasons (plus one bogus one) why they're good for us
The 'world's most beautiful vagina' has been debunked by science
- 1 Labour rallies behind Flint as deputy leader to offset a Corbyn win
- 2 Katie Hopkins reveals fear she will die during brain surgery to cure epilepsy
- 3 The difference between a psychopath and a sociopath
- 4 Dutch King Willem-Alexander declares the end of the welfare state
- 5 'Cool kids' can go on to become losers in later life, study finds
£18000 - £26000 per annum: Recruitment Genius: This is an opportunity for an I...
£17000 per annum: Recruitment Genius: They are a leading company in the field ...
£30000 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...
£26041 - £34876 per annum: Recruitment Genius: There has never been a more exc...