Tokyo Girls Collection back on the catwalk

The Tokyo Girls' Collection is marking its 13th fashion show with a special event at the temporarily re-named Saitama Super Arena on September 3 to encourage the people of northern Japan affected by the March 11 earthquake.

TGC has grown into a wildly popular fashion event in Japan and is held twice a year, early in the calendar to promote the spring and summer fashions and then in the late summer to show off designers' autumn and winter collections.

Most of the major fashion houses will be taking part - including collections from Cecil McBee, Lovedrose&Co, Marua, Urban Research, Serene Dept. - and the entire event will last for around six hours.

Previous events have attracted around 20,000 spectators, but the organizers have returned this special event to a larger venue, the Saitama Super Arena - which is being renamed the Saitama Smile Arena for the occasion - as they are anticipating more than 30,000 people taking part.

The theme of the show this time is Smile for " " - with the organizers saying the blank space between the quotation marks is for everyone to interpret in their own way.

"It could be family, someone special, friends, people all over the world, or yourself - the person you would like to seem smile - as well as a thing or an event," the organizers said.

"The theme also carries our hope that girls who have been hesitant to buy clothes will remember the magic of shopping - how it makes you smile when you find something cute or wonderful - and enjoy shopping again.

"Since it is such a difficult period, we are planning many projects to ensure a fabulous day of happiness, so that the 13th TGC will serve as a power spot where girls can glam up and go wild."

As well as being a fashion show, the event is designed to showcase Japan's most popular "real clothes," according to the organizers, or clothes that can be worn on a daily basis and reflect Japan's cultural background.

The event also incorporates music, entertainment and beauty products, while special emphasis is being placed this time on food and drink companies from the Tohoku region, which was the worst affected by the March 11 natural disasters.

Less than one week after TGC, albeit against a far less serious background, a similar shopping-promoting event will take place when Fashion's Night Out again draws designers, celebrities, and fashion fans for an evening of fashion shows, shopping, and special launches all over the world.

Tokyo Girls Collection, September 3
Saitama Super Arena

Tickets range in price from Y15,000 (€134.82) for a reserved Arena Platinum Seat to Y5,500 (€49.43) for an unreserved seat.

http://tgc.st/11aw/whats_en/

JR

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Senior Environmental Adviser - Maternity Cover

    £37040 - £43600 per annum: Recruitment Genius: The UK's export credit agency a...

    Recruitment Genius: CBM & Lubrication Technician

    £25000 - £27500 per annum: Recruitment Genius: This company provides a compreh...

    Recruitment Genius: Care Worker - Residential Emergency Service

    £16800 - £19500 per annum: Recruitment Genius: Would you like to join an organ...

    Recruitment Genius: Senior Landscaper

    £25000 - £28000 per annum: Recruitment Genius: In the last five years this com...

    Day In a Page

    The long walk west: they fled war in Syria, only to get held up in Hungary – now hundreds of refugees have set off on foot for Austria

    They fled war in Syria...

    ...only to get stuck and sidetracked in Hungary
    From The Prisoner to Mad Men, elaborate title sequences are one of the keys to a great TV series

    Title sequences: From The Prisoner to Mad Men

    Elaborate title sequences are one of the keys to a great TV series. But why does the art form have such a chequered history?
    Giorgio Armani Beauty's fabric-inspired foundations: Get back to basics this autumn

    Giorgio Armani Beauty's foundations

    Sumptuous fabrics meet luscious cosmetics for this elegant look
    From stowaways to Operation Stack: Life in a transcontinental lorry cab

    Life from the inside of a trucker's cab

    From stowaways to Operation Stack, it's a challenging time to be a trucker heading to and from the Continent
    Kelis interview: The songwriter and sauce-maker on cooking for Pharrell and crying over potatoes

    Kelis interview

    The singer and sauce-maker on cooking for Pharrell
    Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

    Cameron lowered the flag for the dead king of Saudi Arabia...

    But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Humanity must be at the heart of politics, says Jeremy Corbyn
    Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

    Joe Biden's 'tease tour'

    Could the US Vice-President be testing the water for a presidential run?
    Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

    Britain's 24-hour culture

    With the 'leisured society' a distant dream we're working longer and less regular hours than ever
    Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

    The addictive nature of Diplomacy

    Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
    Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

    Fashion: Ooh, Lady Chatterley!

    Take inspiration from DH Lawrence's racy tome with equally racy underwear
    8 best children's clocks

    Tick-tock: 8 best children's clocks

    Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
    Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

    Charlie Austin: ‘If the move is not right, I’m not going’

    After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

    'If we lose touch we’ll end up with two decades of the Tories'

    In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea