Topshop's new 'secret stores' get a look from fashion fans

Thanks to its new store-in-stores offering cutting-edge designers from Meadham Kirchhoff to Pamela Love, the UK retailer is rising both in brands and websites on
Polyvore.

Having kicked off this week, Topshop's new Secret Store concept is available online as well as in its standalone stores, where clothing, accessories, and jewelry are displayed on antique furniture and in glass cases within small, separate boutiques hidden away by exotic flower arrangements.

Alexander McQueen is making a comeback to the brands ranking this week, after it was announced that the Savage Beauty exhibit at New York's Metropolitan Museum would be extended through August 7.

In celebrities, it-girl Olivia Palermo is rising six places to the top - it looks as if her promotional tour through European fashion capitals has paid off and she's no longer considered a New York-only celebrity. Also, Kate Moss is slowly climbing upwards - maybe because users are increasingly excited about her upcoming nuptials that will be photographed by Mario Testino?

This week's trends are all about comfort, with flat shoes, rompers, and boyfriend jeans dominating the top ten.

Top brands
01. Elie Saab (no change)
02. Victoria's Secret (+1)
03. Topshop (+2)
04. Jane Norman (+2)
05. Miss Selfridge (+2)
06. G by Guess (-2)
07. Rick Owens (re-entry)
08. Alexander McQueen (re-entry)
09. 3.1 Phillip Lim (re-entry)
10. H&M (-8)

Top sites
01. victoriassecret.com (no change)
02. topshop.com (+2)
03. missselfridge.com (no change)
04. boutique1.com (-2)
05. delias.com (no change)
06. generalpants.com.au (re-entry)
07. gbyguess.com (-1)
08. lagarconne.com (no change)
09. reissonline.com (no change)
10. net-a-porter.com (re-entry)

Top celebrities
01. Olivia Palermo (+6)
02. Leighton Meester (no change)
03. Kim Kardashian (no change)
04. Anne Hathaway (+1)
05. Liv Tyler (+1)
06. Kate Moss (+2)
07. Georgia Frost (re-entry)
08. Constance Jablonski (+1)
09. Chanel Iman (+1)
10. Gisele Bundchen (re-entry)

Top trends
01. pleated skirts (+1)
02. wedge shoes (-1)
03. paper bag shorts (+3)
04. boat shoes (+4)
05. feather earrings (re-entry)
06. rompers (re-entry)
07. bucket bags (re-entry)
08. boyfriend jeans (re-entry)
09. leather cuffs (re-entry)
10. jumpsuits (+1)

Data collected on May 31.

Polyvore, which lets users express their current fashion preferences in the form of collages, receives 6.5 million individual visits a month.

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