LeBron James opens a concept store, Carmelo Anthony stars in Italian Vogue, and Amar'e Stoudemire launches a style site: the NBA's stars are turning increasingly fashionable beyond their usual sneaker endorsements.

Stoudemire had previously upped his fashion game by hiring a personal stylist, attending shows during fashion week, and being featured in US Vogue shortly before his teammate Anthony was photographed for the Italian edition of the magazine.

Now the New York Knicks' center and power forward means serious business, readying a full-fledged collection with US designer Rachel Roy for fall and, according to a new article by the NY Post, planning to launch a sports and fashion site on bigleadsports.com.

Miami Heat's LeBron James announced earlier this year that he would launch a luxury concept store called Unknwn in his team's hometown this fall, offering a mix of apparel, footwear, and other lifestyle gear by brands including OriginalFake, A.P.C. and Nike Tier Zero.