Trendwatch: fashion goes 'gangsta'
Friday 02 September 2011
While Lanvin's Alber Elbaz is busy dancing to Pitbull in his new campaign, Karl Lagerfeld is reportedly collaborating with Snoop Dogg on a new music video.
Filmed in Saint Tropez - Lagerfeld's summer vacationing spot of choice - the clip is for local nightlife mogul Jean-Roch's aptly named new single "Saint Tropez," which apparently features hip hop poetry by rap's "doggfather."
According to several reports, the designer shot a scene at the local Café Senequier where he also presented his Chanel Cruise collection last year, but there's no word yet on whether or not Jean-Roch's famous VIP Room nightclub also served as a location for the video.
The news comes as part of an ongoing trend that sees fashion grow increasingly fond of all things "gangsta:" Lanvin's new campaign, which has its designer Alber Elbaz dance to the tunes of Pitbull, went viral this week, while female rapper Rye Rye got to debut Prabal Gurung's resort collection in the music video to "New Thing." Meanwhile, almost all of the tracks on Jay-Z and Kanye West's gold-winning Watch The Throne EP reference luxury fashion brands at some point, and Soulja Boy even went as far as releasing an entire EP dedicated to LVMH boss Bernard Arnault.
Need further proof? Watch Kreayshawn's "Gucci Gucci" video, which just bagged her MTV's Best New Artist award last weekend: http://youtu.be/6WJFjXtHcy4.
Life & Style blogs
How Stephen Hawking is still alive, defying ALS and the worst expectations
The black and blue dress: Makers considering a white and gold version
This is what it's like to be dead, according to a guy who died for a bit
The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
Mother's Day 2015: When is it – and how did it first come about?
- 1 Forget 'The Dress': Here are five of the biggest news stories you might have missed
- 2 The black and blue dress: Makers considering a white and gold version
- 3 PornHub turns masturbation into energy in bid to save the planet
- 4 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
- 5 Saudi Muslim cleric claims the Earth is 'stationary' and the sun rotates around it
£9 per hour: Recruitment Genius: This role is based within a small family run ...
£28000 - £32000 per annum: Recruitment Genius: This Design and marketing agenc...
£46000 per annum: Recruitment Genius: This property investment firm are lookin...
£18000 - £35000 per annum: Recruitment Genius: This company specialises provid...