The US lingerie brand will open its first European store at Schiphol Airport in Amsterdam this fall before launching several outlets in London next year.
While its Dutch store will in fact only sell makeup, tights, t-shirts, and accessories, the London flagship on New Bond Street will be offering all lingerie collections on more than 1,500 square meters.
According to Women's Wear Daily, there are even plans to open Victoria's Secret shopping malls across the UK. "The mall-based stores will be large box units with full assortments..." Martyn R Redgrave, the brand's executive vice president and chief administrative officer, told the paper.
This isn't just good news for VS-deprived women in Europe, but for their boyfriends and husbands too: the planned launches are likely to be attended by Victoria's Secret Angels such as Rosie Huntington-Whiteley, Alessandra Ambrosio, or Miranda Kerr.Reuse content