Virtual fashion: Mr Porter, Gilt, Versace
Wednesday 23 February 2011
See what's happening in online fashion this week.
Mr Porter, Net-à-Porter's new shopping site for men, is now live, offering established menswear brands such as Paul Smith and Alfred Dunhill, but also a broad range of more 'niche' labels including Lock & Co Hatters or Band of Outsiders. But there's more to the new destination than clothes: regularly updated editorial content brings you inspiration from style icons (Mick Jagger, Basquiat, Johnny Depp), advice from the likes of Pharrell Williams, an online wardrobe manager, and features on all non-fashion items the stylish man should own. This one will have the Mrs turning green with envy.
CK One is launching an all-media campaign this week that - according to Women's Wear Daily - is the "largest digital initiative in the history of the brand." Shot by Steven Meisel, who also created the original Kate Moss ads for CK One in the 1990s, the cast includes Abbey Lee Kershaw, Alice Dellal, Pixie Geldof, Fei Fei Sun, Ruby Aldridge, Sky Ferreira and Calvin Klein face Lara Stone dancing and posing half-naked in a white box studio.
Watch the campaign video at http://bcove.me/1lputuxy.
Following US retailer Nordstrom's acquisition of Haute Look, rival flash sale site Gilt has said it is considering a public offering from 2012. Sample sales - of designer clothes at reduced prices - are usually 'members-only' on these sites, meaning that shoppers need to be invited by the community to be able to benefit from the offers.
Italian fashion house Versace has announced the launch of a microsite to livestream its fashion show during Milan fashion week on February 25. Many of the other shows will be broadcast via the Italian fashion council's website at http://live.cameramoda.it.
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